Meanwhile, the organizer will arrange the display region according to different categories and more pointers will also be established. On the key intersection, the staff will provide guide service to the visitors. At the fair site, visitors can apply for a translator to accompany and enjoy free Internet services. In addition, China Toy Association also provides value-added services such as company directory searching, matchmaking, enterprise recommendation, Factory tour and others.

In 2007, Shanghai Toy Expo is expected to expand its category once again --- amusement equipment and accessories enterprises are plan to join the exhibition to provide more products for professional buyers.

China Toy Association participated China Attractions Expo 2007 on 2nd-4th this month. At the exhibition site, many Amusement Equipment exhibitors came to the booth to enquire some details of STE and several large enterprises have expressed their interest in participating Shanghai Toy Expo.

The updated website of Shanghai Toy Expo (www.shanghaitoyexpo.com.cn) is officially put into use in the first week of March. The redesigned website emphasizes its function on two parts: exhibitors’ service and visitors’ service. The frequently used contents are placed at obvious locations and the navigation is clearer than before. The new website could provide users a faster and more effective experience.

The front page highlights online service. The online registration system is easy to handle and could help visitors save much time at the fair site. By visiting exhibitors service center and using exhibitor registration system, it is convenient for exhibitor order booth, promote products, and submit certain relevant information. In addition, the website also added new services such as e-newsletter subscription, download area, hotel reservation, industry news, etc.

In February 2007, the State Council publicized the ‘Regulations of Commercial Franchising Management’, which will come into effect on May 1st.It clearly stated that people engaging in franchising activities should have at least three qualifications, and also prescribed the system of information disclosure, the filing system. Currently, the State Council is hurrying the steps to carry out the relevant preparation work.

On behalf of each country’s toy industry, they discussed the general situation of toy import & export and industrial cooperation between Brazil and China based on the last negotiation. Both sides all intend to promote the common industrial development of the two countries, and to push the relevant solution implement as soon as possible.

It is said that this is its first shop operated in China mainland, occupying more than 2,500 square meters and selling 7000-8000 kinds of toys. Currently, about 50% of the toys sold in the shop are imported toys, some brands from the United Kingdom, Canada, Hong Kong are firstly shown to Chinese mainland customers; meanwhile, Some toys are its own brands. The Chinese toys manufacturers such as Silverlit, Auldey etc, provide about 50% of the toys.

Toys "R" Us has an optimistic view about its future in China and plans to open more branches in China. In consideration that Chinese toy sellers are mainly in the high-end or low-end market, the positioning of Toys "R" Us Shanghai focus on middle-end retail market. In addition, they believe that with the increasingly high-income, toy consumption market in China has great potential.