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Briefing of China Import & Export Toys in 2006（Part 3: Market Analysis） | |
| Analysis
of Toy Export Regional structure: Export region of toys: · Guangdong remains to be the largest toy export region in China with the value up to 14.061 billion USD, accounting for 79.2% of the export total of China. · Zhejiang ranks the second with a total of 10.5 billion USD, taking up 5.94%. · Jiangsu takes the third by an export value of 955 million USD in 2006. Export categories of toys: |
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Why You should Visit Shanghai Toy Expo | |
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The successful Shanghai Toy Expo, which takes place for the sixth time
from 17-19 October， 2007, is the perfect market platform for buying toys,
hobby and baby articles in China. |
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More than 1,000 3C Certificates of 6 Types Toy Have been Issued | |
By May 20, 2007, the three 3C accreditation institutions have already issued 1,395 3C accreditation certificates of toys. According to the relevant regulations and policies, with effective from June 1st, 2007, 6 categories toy listed in the mandatory accreditation document failing to pass the accreditation or haven’t been posted labels of 3C, will be banned from leaving factories, being sold in domestic market, importing or using in other operation activities. Not only the toy products sold in domestic market have to meet 3C requirements but also products made in China first exported but then imported should accord with the requirements. The related 6 categories are bicycles for young children, electric toys, projectile toys, metal toys, dolls, and plastic toys |
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China's Infants & Children Market shows Enormous Potential | |
According to related statistics,
there are 70 million infants and children (aged 0-3) in China, including
10.9 million urban infants. The newborn in China is 17.5 million (includes
3.5million City newborns), representing for 13% of the world. A forecast
report said that China's infant market would be expanding at an average
rate of 12.4% yearly. The number of infants & children will grow spectacularly
till 2010. So the baby care products will have an annual increases of
about 8.5%, baby carriages, 13.8%; kid’s bicycles, 9.2%; wheeled toys
designed to be ridden by children, 6.5%; and children's clothes, 16.7%.
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China's Retail Industry is Multi-leveling | |
| News from National Bureau of Statistics of China: in recent years, China's retail industry has had a diversified development trend. According to operation styles of business, department stores represent 39.3%, supermarkets account for 14.8%, Other retail styles shared 45.9%, forming a new multi-level and open competition development pattern in integrated retail. And in terms of classification standards of retail industry, China has 17 retail styles, such as department stores, specialty stores, supermarkets, large-scale supermarkets, specialty shopping centers, convenience stores; storage member stores etc. | ||
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China's Licensing Market Profile | |
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Asia accounts for about 8.5% of the world's licensing market, which was valued at US$108 billion in 2005. Excluding the stagnating licensing market in Japan, Asia's licensing market has performed well from 2001-05. The Chinese mainland market has grown spectacularly, expanding at an average annual rate of around 20% and almost doubling to US$1,025 million in 2001-05. The Chinese mainland now represents more than 80% of Asia's licensing market excluding Japan, up from around 50% in 2001. Although at an early
stage of development, the Chinese mainland is considered a promising market
for licensing businesses. According to the questionnaire survey with licensors
and licensing agents, around three-quarters of respondents expect their
licensing business to be good or very good over the next one to three
years. The views are even more positive among Chinese licensing companies
(90%) and licensees (97%). The survey of licensors and licensing agents
with business in China indicated that over the next three years, entertainment/characters-related
properties would be most promising (76%), followed by trademarks (66%).
More than half of the overseas licensing companies noted that they had
made their foray into the mainland market within the past two years or
so. For those respondents yet to do licensing business in China, close
to half are planning their mainland entry. |
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International Symposium on Intellectual Property Issues in Standardization was Held in Beijing | |
| On May 8, the two-day International
Symposium on WTO Intellectual Property Right Issues in Standardization was
held in Beijing, the relevant problem on intellectual property right issues
in standardization were discussed and researched by representatives from
WTO, government officials, well-known experts and enterprise representatives.
Vice minister of China’s MOFCOM Yi Xiaozhun was present and made a keynote speech, he stressed the definitude attitude and strong determination of Chinese government protection on intellectual property right technology and pointed out that we should impart the adequate protection legally to intellectual property technology in standardization. |
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China revamps export policies | |
| The Chinese Ministry of Commerce (MOC) will restructure its preferential export policies in an effort to rein in the nation's trade surplus. The ministry is investigating export promotion policies designed by local governments, and says those that infringe upon WTO rules or do not conform to the state's macro-economic policies will be scrapped. | ||
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